La Michoacana: Proud Team UHAA Partner
and Official Community Marketplace
of the University of Houston Alumni Association

There is arguably no greater symbol of community strength in the city of Houston than the famed marketplace, La Michoacana. Established in 1986, La Michoacana has been serving the city’s dynamic population for nearly 40 years.

Today, La Michoacana stands as one of the most successful Houston-born brands in history, with over 140 stores and a commitment to quality that is arguably unmatched.

It is with great excitement, therefore, that we announce a new Team UHAA multi-year sponsorship with La Michoacana: The Official Community Marketplace of the Houston Alumni Association.

“We are extremely excited to take this important step forward with an incredible Houston company and family,” notes University of Houston Vice Chancellor for Advancement Eloise Brice, “and know that the impact we achieve together will energize and inspire our proud alumni base and Houston community in unprecedented ways. It will also change lives through scholarship support, with student success symbolizing a shared commitment to service and leadership.”

The groundbreaking collaboration will center on community engagement and student success, with La Michoacana as a staple at key UHAA events, including the Party on the Plaza tailgate series for both Houston Football and Men’s Basketball.

On-the-ground engagement will offer UHAA members opportunities to experience La Michoacana’s dynamic product line, including private label salsas, tortillas and world-famous fajitas, while celebrating the centrality of Houston’s storied Hispanic culture.

The sponsorship will also provide life-changing scholarship support to deserving C. T. Bauer College of Business students. La Michoacana’ s generosity will reward exceptional students demonstrating need with essential tuition assistance and success services. La Michoacana Scholars will be expected to participate in leadership activities offered through the Hispanic Business Student Association.

The alignment with the association speaks to the sponsorship serving as a bridge between UH and Houston’s strong Hispanic population. Linking two cornerstones of community vitality, the Team UHAA sponsorship commemorates a shared commitment to impact and the expansion of opportunities at the University of Houston for Latino students and their families.

To learn more about Proud Team UHAA partner La Michoacana, the Official Community Marketplace of the University of Houston Alumni Association, CLICK HERE.